Top 5 Social Apps Performance in New Zealand for Q3 2023

In Q3 2023, the top 5 social apps on a unified platform in New Zealand demonstrated diverse trends in weekly downloads, revenue, and active users. Here’s a closer look at their performance, based on data from Sensor Tower.

Facebook from Meta Platforms, Inc. saw a steady increase in weekly revenue, peaking at approximately $9.1K in the week of August 7. Weekly downloads hovered around the 9K-10K mark, with a slight uptick to 10.2K in the final week of September. Active users remained stable, averaging around 3.3M throughout the quarter.

Threads, also from Instagram, showcased a notable debut with 47.2K downloads in the first week of July, but downloads significantly dropped in the following weeks, stabilizing around 5K-9K. Active users similarly saw a peak at 58.3K in the week of August 28, before settling around 47.5K by the end of September.

TikTok from TikTok Pte. Ltd. maintained a robust weekly revenue, averaging around $56K-$62K, with a peak of $61.1K in the final week of September. Weekly downloads remained consistent, averaging around 8.5K-9.5K. Active users exhibited slight fluctuations, with a peak of 1.1M in late July and September.

Instagram from Instagram showed a relatively stable revenue trend, peaking at $6.3K in late August. Weekly downloads were consistent, averaging around 7.5K-8.5K. Active users saw minor variations but remained around 1.6M throughout the quarter.

Reddit from reddit Inc. experienced minor revenue peaks, notably $0.9K in late July. Downloads remained steady, averaging around 3.5K. Active users showed a gradual increase, reaching 200.5K by the end of September.

For more detailed insights, visit Sensor Tower.